Geothermal Electric Heat Pumps

Introduction

MASI Plumbing, Heating & AC has been serving the communities of Southern New Hampshire for over two decades, providing top-notch heating, cooling, and plumbing services. This case study examines how the company has established itself as a leader in the industry, focusing on their expertise in various HVAC systems and indoor air quality solutions.

Challenge

In 2019, MASI Plumbing, Heating & AC faced a significant challenge when a severe winter storm hit the region, causing widespread heating system failures and plumbing issues across Nashua, Hudson, Merrimack, Milford, and Amherst, NH. The company needed to respond quickly and efficiently to meet the surge in demand for their services while maintaining their high standards of quality and customer satisfaction.

Solution

To address this challenge, MASI implemented a multi-faceted approach:

• Expanded their team of certified technicians
• Established a 24/7 emergency response system
• Invested in state-of-the-art diagnostic equipment
• Partnered with local suppliers to ensure a steady supply of parts and equipment

Implementation

MASI’s team worked tirelessly to assist homeowners and businesses affected by the storm. They prioritized emergency calls, focusing on restoring heat to homes with vulnerable residents. The company’s expertise in various heating systems, including boilers and ductless HVAC, allowed them to efficiently diagnose and repair a wide range of issues.

For homes with irreparable damage, MASI offered rapid installation of new, energy-efficient heating systems. They also provided temporary heating solutions to ensure customer comfort during the repair process.

In addition to heating services, MASI’s plumbing division addressed numerous burst pipes and water damage issues. Their comprehensive approach included not only repairing the immediate problem but also implementing preventative measures to protect against future incidents.

Results

MASI’s quick response and efficient service during the crisis led to:

• A 95% customer satisfaction rate
• 30% increase in new customers
• Reduced average response time by 40%
• Expanded service area to include more towns in Southern New Hampshire

Long-term Impact

The success of MASI’s response to the winter storm crisis has had lasting effects on the company’s operations and reputation. They have since:

• Implemented a proactive maintenance program for residential and commercial clients
• Expanded their ductless HVAC offerings to meet growing demand for energy-efficient solutions
• Developed a community education program on home heating and plumbing maintenance
• Established themselves as the go-to experts for complex HVAC and plumbing projects in the region

Conclusion

MASI Plumbing, Heating & AC’s ability to rise to the challenge during a major crisis demonstrates their commitment to excellence and customer service. By leveraging their expertise in heating, cooling, and plumbing services, they not only met the immediate needs of their community but also positioned themselves for long-term growth and success in Southern New Hampshire’s competitive HVAC and plumbing market.